Heavyweight campaigns with improved TVR targeting to maximise impact
Introduction of new TV Commercial to help drive both new and current lines such as Biteysaurs Bing, Bings House & Dancing Bing
TV Focus in key selling times to drive sales in Q3/Q4
Digital
Focus on driving traffic to retailers from multi channel digital with an 'always on' approach & focus on key selling times – Q3/Q4
Build further consumer awareness of new products with multi-channel activity
Updated/New Assets across the year to keep the consumer interested in the products and drive a higher engagement rate
Brand Activity
Themed hotel rooms at Cbeebies Land and a brand new show at Cbeebies Land launching in March 2022 Bing was selected as BBC Children in early years fundraising partner for 2021 ZSL London Zoo partnership (20 Sept - 31 Oct 2021) was a success, with extra story time sessions and meet & greets scheduled due to high demand Bing & Flop included in the festive activity at Gulliver’s Land Resort Milton Keynes and new location Gulliver’s Valley Resort, South Yorkshire Exciting summer festival programme and character meet & greets in 2021 with more planned in 2022!
PR
PR focus on new key lines to build awareness. With an all year PR focused strategy
Influencer activity will be a key driver and link closely with the digital activity
Consumer editorial and gift guides at key times
Continued entry to key awards to build on success
What are Curlimals?
How to play:
What's in the box?
Age Suitability?
Can my child feed their Curlimals?
How do I clean my Curlimal?
Do the different characters make different sounds?
How do you replace the battereis?
Help the Environment:
Who makes Curlimals?
Question not answered? Please send your questions to customerservices@goldenbeartoys.co.uk
.png)
.png)
%20(1).png)
%20(1).png)
